Junior Analyst

Overview

Direct Persuasion is actively recruiting a highly motivated individual to join our dynamic and ambitious Republican marketing team in Washington, D.C. As a Junior Analyst, you will have the opportunity to implement digital marketing strategies for prominent political campaigns, national committees, faith-based nonprofits, and conservative-minded organizations. This role offers exposure to diverse marketing platforms and campaigns, enabling you to make a significant impact on digital fundraising, voter outreach, and persuasion initiatives alongside a lively, hungry team.

Responsibilities

• Collaborate with the team to create, build, and optimize advertising campaigns on platforms like Meta, Google AdWords, X, and more.
• Assist in constructing and executing text and email marketing campaigns.
• Utilize reporting tools to analyze site traffic trends and online performance metrics, as well as identify top-performing creatives and target audiences.

Duties

• Plan and build ad, email, and text campaigns with daily pacing monitoring and optimization strategies for both small-scale and large-scale campaign efforts.
• Drive new ideas and handle testing across channels to improve campaign performance, including creative, copy, keyword expansion, audience management, and landing page optimization.
• Track, report, and analyze backend website analytics, including opens, clicks, and conversion rates on email and site traffic, page clicks, conversion rates, and time on site.
• Clearly communicate content and reporting needs for accounts and prioritize requests to the appropriate teams.
• Help manage external vendors and their campaigns as needed, along with assets and overall performance.
• Contribute to building automated processes to make more efficient optimizations throughout the company.
• Assist with projects related to company branding, potential new business, and events with partners as those opportunities arise.

Qualifications

• Bachelor's degree preferred, but not required.
• Passion for Republican politics.
• Background in marketing or advertising preferred, but not required.
• Excellent written and verbal communication skills.
• Proficient knowledge of Microsoft Excel and/or Google Sheets.
• Ability to manage multiple task deadlines.
• Organized, flexible, and able to work both independently and with the team.

The Type of Person Who Thrives at Direct Persuasion

• Self-starter
• Adaptable
• Organized
• Enthusiastic
• Competitive
• Learner
• Responsible
• Ambitious
• Independent

Skills

• Email Marketing
• Influencer Marketing
• Political Analysis
• Social Media Advertising
• Text Analytics
• Training available onsite!

Benefits

• Incentive-Based Bonus Structure
• Comprehensive Healthcare
• Complimentary OneMedical Membership
• Life Insurance
• 401K Matching
• Generous PTO
• Work-from-Home Fridays
• Dog-Friendly Office

Additional Perks

• Team bondings and vendor outings.
• Networking with others in the Republican digital space.
• Exposure to talented colleagues at technology platforms, news publishers, and data partners.

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