Jill McDowell

Media relations, writer, press releases, media coach, researcher

• Identify & promote stories to the media that support Principal's core messages and mission. • Lead the planning and execution of a media and public relations strategy, and cultivate and sustain relationships with regional and local media and community groups. • Collaborate across the organization to pursue and secure news coverage in line with mission and priorities. • Manage media requests, and organize, schedule and prepare key management and Principal for press interviews. • Update database with news and media contacts • Pitch story ideas and content to the media (both TV and newspapers) • Create, coordinate and edit news content after the pivotal events and send to news organizations • Seek out, research and produce compelling stories enabling the audience to see the personal side of the company • Write & distribute engaging press releases for the media ensuring coverage • Track and reports on successful media coverage and effectiveness of public relations, social media, and other communication efforts. Maintain records of media mentions and value. • Develop and pitch the senior leaders as subject matter experts through various channels, including op-ed opportunities, in-person speaking appearances and strategic media interactions. • Produce/write a range of print and digital materials including fact sheets, and talking points. • Prepare and coach managers & agents for interviews, speaking engagements, video productions, panels and testimonials. • Develop and implement a communications strategy to advance the company's brand & identity; broaden awareness of its programs and priorities; and increase the visibility across audiences. • Oversee video production throughout the year, both for internal and external audiences, ensuring positive message and tone that resonates with the family focused culture. Use available resources to produce some in-house, and work with outside vendors on others. • Oversee the day-to-day activities of the communications function including budgeting, planning, and staff development. • Oversee and lead media and public speaking training for senior leadership, spokespersons and agents. • Perform all other duties as required by the management and leadership • Offer personalized on-camera guidance and coaching for all interested agents with the opportunity to record videos at scheduled times within their home offices in order to promote their business and successes. • Participate in after-hours and weekend events as needed