Specialization
I'm a Swiss Army knife when it comes to media and a beast when it comes to analytics.
Skills
Programmatic: Display, Native, Video, OTT/CTV, DOOH
Mediums: Linear, Terrestial, Print, and Digital
Media Director: Buying, Planning, Billing, Negotiations
Campaign Background: Lead gen, Awareness, Conquest, Retention, Conversion.
KPIs: CPL, CPC, CTR, CR, CAC, ROAS, ROI/FOMI, ARPA, ARPU, ARPC and SOM.
Anything else?
Would love to offer my skills to help with the next election. I was recently laid off from my job and feel this is the perfect time to work on something I am passionate about and that is important for the future of this great country.
I'm also a proud member of DAR, Daughters of the American Revolution.
Willing to Relocate?
Resume
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