Digital Strategist

About Us:

CGCN Group is a leading, fully integrated public affairs firm dedicated to providing strategic counsel and innovative solutions to clients navigating complex policy and regulatory challenges. Our team of seasoned professionals specializes in advocacy, communications, and government relations, helping clients achieve their goals in Washington.

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Job Description:

We are seeking a talented and experienced Digital Strategist to join our Strategic Communications team. In this role, you will help develop, execute, and optimize digital campaigns and websites using both paid and organic methods. Reporting directly to a Senior Partner, you will work across multiple aspects of digital communication for diverse clients. The ideal candidate is a highly organized self-starter who thrives in a fast-paced, collaborative team environment. The ideal candidate must also thrive in a working atmosphere that has extensive flexibility during the standard 9-5/M-F working hours but may require evening and occasional weekend work. Actual title and salary will be commensurate with experience.

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Core Responsibilities:

● Develop and implement strategic digital campaigns for clients

● Manage organic social media accounts for clients and CGCN

● Collaborate with our design team and outside vendors to create engaging creative for paid and organic campaigns

● Create content for, develop, and launch websites and landing pages using WordPress, Wix, Squarespace, or other website building tools

● Execute organic campaigns using tools such MailChimp, and various social media channels o Ability to place and manage paid media buys using the Basis Display DSP and/or Google Ads is a plus but not required

● Work directly with publishers and media partners to place buys and optimize campaign performance

● Provide comprehensive analytics and insights through detailed reporting

● Contribute to new business proposals and client strategy sessions

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Requirements:

● 4-7 years of experience in digital communication Proficiency across major social media platforms

● Strong writing skills for both short and long-form copy

● Extensive experience using WordPress/Wix/Squarespace or similar. Ideally WordPress.

● Visual creativity and ability to develop ads from scratch using Canva, Photoshop, or similar

● Aptitude to develop ad concepts and taglines from scratch

● Political, advocacy, or public policy experience preferred

● While specific party membership is not required, candidate must be comfortable working on projects for traditionally conservative causes

Preferred Experience:

● Experience with Google Tag Manager and Google Analytics

● Client or account management background

● Experience placing media buys and running campaigns

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Why Join Us:

At CGCN Group, you will have the opportunity to work with a dynamic team of professionals dedicated to driving results for our clients. We offer a collaborative and supportive work environment, competitive compensation, and opportunities for professional growth and advancement. How to Apply: Please submit your resume and cover letter to info@cgcn.com.